Yoonju Han Assistant Professor
Division of Business Administration/Department of Business Administration
Yoonju Han is an Assistant Professor of marketing in the Department of Business Administration at Ewha Womans University. She received her Ph.D. in marketing from Kelley School of Business, Indiana University. Yoonju’s primary research interest lies in modeling the choices of consumers and the effects of marketers’ strategic decisions. Her work focuses on leveraging the Bayesian estimation methods with unique data from mobile eye tracking or field experiment that investigate marketing issues and provide insights to substantive areas, such as in-store shopper behavior, sales promotion, and omni-channel retailing. Her research projects were published in the Marketing Letters and Journal of Retailing and some of her work has been presented at conferences like ISMS Marketing Science Conference, Haring Symposium and U.T. Dallas FORMS Conference.
- Ewha-Shinsegae Building (Business) #412
- Research Interests
- On- and off-line shopping behavior, Sales Promotion, Omni-channel retailing, Field experiment, Eye- and Video- tracking data
Research Record
- [학술지논문] On the Primary and Secondary Demand Effect of Horizontal Line Extensions 마케팅관리연구, 2024, v.29 no.2 , 1-11
- [학술지논문] Impacts of Locations of In-Store Displays on Consumer Purchase Behavior JOURNAL OF RETAILING, 2022, v.98 no.3 , 432-452
- [학술지논문] Exchange and refund of complementary products MARKETING LETTERS, 2017, v.28 no.1 , 113-125
Courses
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2024-1st
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Marketing Research
- Subject No 35359Class No 02
- 3Year ( 3Credit , 3Hour) Tue 5~5 (SHINSEGAE) , Thu 6~6 (117)
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Marketing Research
- Subject No G18802Class No 01
- Year ( 3Credit , 3Hour) Thu 4~5 (SHINSEGAE)
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2023-2nd
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Marketing Strategy
- Subject No 30940Class No 02
- 4Year ( 3Credit , 3Hour) Tue 3~3 (SHINSEGAE211) , Thu 2~2 (SHINSEGAE211)
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Digital Marketing
- Subject No B32015Class No 01
- Year ( 3Credit , 3Hour) Thu 6~7 (SHINSEGAE-602)
- Fall
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Academic Background
Indiana University Ph.D.(University Graduate School)
Indiana University Master of Business(Kelley School of Business)
Korea Univ. 경영학석사(경영학과)
Korea Univ. 경영학사(경영학과)
Work Experience
Lehigh Univ. 2018-08-15 ~ 2023-08-31